Bottle Labels
PACKAGE DESIGN
Brewed from the best naturally-pure water on Earth, this line of Belgian-style ales delivers on flavor and shelf impact. Entering an established sector required a strategy to be distinctive, yet also be at home with brands that have been around awhile…some for centuries. The fact that Mons has won numerous awards and continues to do so makes the label as important as ever. So, these were created using spot colors, metallic inks, and spot varnishes to support the quality of the product, and to resonate with a very particular audience.
Jar Label
PACKAGE DESIGN
These jar labels convey a lot of information, between regulatory, product differentiation, certifications, and branding. A brand badge was developed to organize the vitals for shopability, which is fundamental to the brand architecture. The mascot has been around since the company was founded in 1976, and continues as a visual anchor. In fact, this raccoon is probably the hardest-working character you'll ever meet! Compliant nutrition facts are presented in harmony with other essential elements, and the label is designed to present a distinguished principal display panel, so consumers can identify the products they're looking for. Solving all of the variables between dozens of products and delivering an impactful label have these products flying off the shelves.
Jar Label
PACKAGE DESIGN
This label is for an entry product for the choosiest moms. A no-stir organic non-GMO that is lightly salted and sweetened delivers the health benefits upgrade from traditional big-brand peanut butter, without compromising flavor. In fact, this peanut butter tastes so good, it usually becomes a family favorite before the jar is empty.
Jar Label
PACKAGE DESIGN
The brand badge for this distinctive honey is made from a hive element, to catch the eye and convey authenticity. In fact, it caught the eye of the juror for the 2016 American Package Design Awards, earning a Certificate of Excellence.
Flexible Pouch
PACKAGE DESIGN
Single serving squeeze packs are a great way to stimulate trial, and make the product portable. It also creates opportunity for on-premise consumption. These are printed on flexible film, using ten color stations.
Folding Carton
PACKAGE DESIGN
This carton works hard as a package and a merchandiser. Unopened, it's a unique SKU to purchase ten squeeze packs. Or, the front tears away and the top pops up to form a dynamic header for merchandising individual squeeze packs.
Package Design
Packaging arguably represents the most important marketing dollars spent. If you have a cohesive marketing plan, many will see your website and your advertising, but everyone sees your package (if it's designed for resonance shelf impact). So, with the best blend of creativity and technical expertise, Icon Branding & Design approaches packaging with great vision. The competitive landscape and your goals and objectives factor into the successful design. The result of our work is to move product off shelves, and we work swiftly to get that happening. Contact us to get yours started!